AAUW National Strategic Plan

 

AAUW STRATEGIC PLAN

Adopted by the AAUW Board of Directors on February 23, 2014

The AAUW Strategic Plan is created through an inclusive process involving the AAUW Board of Directors and staff. The goals, indicators of success, and strategies reflect an integrated approach to fulfilling our mission, vision, and value promise.

This is a living, fluid document, incorporating the current best practices for a nonprofit organization at this time. As such, it is not dated, as current strategic planning has moved away from three- to five-year plans. It has short- and long-term strategies that will evolve over time. Specific internal measures and tactics for each strategy will be set by the board and staff and reviewed periodically.

The AAUW Strategic Plan is a national model. States and branches are encouraged to embrace the goals and strategies, build their own plans, and determine how they can contribute to our shared organizational success within the parameters of their own resources and communities.

1111 Sixteenth St. NW • Washington, DC 20036 • 202.785.7700 • 800.326.AAUW • connect@aauw.org

AAUW STRATEGIC PLAN

1111 Sixteenth St. NW • Washington, DC 20036 • 202.785.7700 • 800.326.AAUW • connect@aauw.org

MISSION

AAUW advances equity for women and girls through advocacy, education, philanthropy, and research.

VALUE PROMISE

By joining AAUW, you belong to a community that breaks through educational and economic barriers so that all women and girls have a fair chance.

VISION STATEMENT

AAUW empowers all women and girls to reach their highest potential.

DIVERSITY STATEMENT

AAUW values and seeks a diverse membership. There shall be no barriers to full participation in this organization on the basis of gender, race, creed, age, sexual orientation, national origin, disability, or class. AAUW STRATEGIC PLAN 1111 Sixteenth St. NW • Washington, DC 20036 • 202.785.7700 • 800.326.AAUW • connect@aauw.org

GOAL 1

AAUW’s premier-quality member service, community engagement, and multichannel communications foster a growing, global community of members, supporters, students, and others who advance the AAUW mission.

GOAL 2

AAUW’s powerful advocacy voice helps achieve educational and economic equity and civil rights for all women and girls.

GOAL 3

AAUW’s expanding collaborative network uses mission-based programs and research to empower women with the tools, training, and support they need to become strong leaders and effective advocates for women and girls.

GOAL 4

AAUW’s strategic philanthropic efforts support AAUW programs that provide women and girls with opportunities for a lifetime of success.

GOAL 5

AAUW’s sustainable fiscal strategies and dedicated stewardship meet current and future needs, address challenges, and capitalize on opportunities.AAUW STRATEGIC PLAN 1111 Sixteenth St. NW • Washington, DC 20036 • 202.785.7700 • 800.326.AAUW • connect@aauw.org

GOAL 1

AAUW’s premier-quality member service, community engagement, and multichannel communications foster a growing, global community of members, supporters, students, and others who advance the AAUW mission.

INDICATORS OF SUCCESS

1. AAUW demonstrates commitment to member service in every part of the organization.

2. AAUW’s diverse community includes women and men of all ages, lifestyles, and cultural perspectives who keep AAUW vital at all levels of engagement.

3. AAUW continues to accelerate the national and global engagement of our fellows and grantees and our college and university partner members.

4. AAUW attracts and connects members, donors, and supporters to promote organizational growth at all levels.

STRATEGIES

A. AAUW creates powerful experiences through high-quality service and interactions, leading to continued individual commitment on behalf of AAUW’s mission.

B. AAUW expands our international identity as an important gender equity resource in the areas of education, STEM, and leadership for women and girls.

C. AAUW engages members, supporters, and fellows and grantees in an ongoing

dialogue about their needs and expectations in assessing current activities and establishing new mission-driven opportunities.

D. AAUW establishes more real-time, flexible, and multichannel approaches to engage current and future members and supporters, thereby creating an even more powerful mission-based community, both locally and globally.

E. AAUW explores opportunities to expand our name recognition globally through marketing, media relations, member contact, and development outreach.AAUW STRATEGIC PLAN 1111 Sixteenth St. NW • Washington, DC 20036 • 202.785.7700 • 800.326.AAUW • connect@aauw.org

GOAL 2

AAUW’s powerful advocacy voice helps achieve educational and economic equity and civil rights for all women and girls.

INDICATORS OF SUCCESS 1. AAUW consistently selects contemporary, high-impact areas for the Public Policy Program on matters affecting the lives of women and girls.

2. AAUW is sought out for our influence, technical assistance, coalitions, grassroots resources, and funding in support of selected issue areas.

3. AAUW research is widely cited by media outlets, policy makers, and thought leaders.

STRATEGIES

A. AAUW engages in ongoing state and federal legislative, regulatory, legal, and

grassroots advocacy that results in public policies, research, and community

awareness that improve the lives of women and girls.

B. AAUW collaborates with coalitions, stakeholders, and members, leading and supporting them to take meaningful action in matters affecting educational and economic equity and civil rights for women and girls.

C. AAUW conducts and disseminates research that provides evidence-based data

for policy, advocacy, and leadership activities that promote equity and equal opportunity for women and girls.AAUW STRATEGIC PLAN 1111 Sixteenth St. NW • Washington, DC 20036 • 202.785.7700 • 800.326.AAUW • connect@aauw.org

GOAL 3

AAUW’s expanding collaborative network uses mission-based programs and research to empower women with the tools, training, and support they need to become strong leaders and effective advocates for women and girls.

INDICATORS OF SUCCESS

1. AAUW is a sought-after expert in the area of women’s leadership and is recognized as a thought leader and convener for women in leadership.

2. AAUW’s leadership programs are used by a variety of other organizations that are interested in creating inclusive and equitable cultures.

3. AAUW’s leadership programs generate revenue and membership and effectively recruit and retain more diverse populations to engage with AAUW.

4. AAUW’s members and supporters are increasingly engaged in leadership roles in AAUW and their communities.

STRATEGIES

A. AAUW publishes research reports and articles on women in leadership and participates in relevant conferences and discussions to establish AAUW as an

expert voice on women in leadership.

B. AAUW collaborates with other organizations that are seeking to develop and deliver high-quality programming, leadership development, and mentorship to their constituents.

C. AAUW increases leadership training, resources, and opportunities for members, supporters, students, and others to encourage participation and engagement with the organization.

D. AAUW provides premier leadership events that engage emerging and established leaders.AAUW STRATEGIC PLAN 1111 Sixteenth St. NW • Washington, DC 20036 • 202.785.7700 • 800.326.AAUW • connect@aauw.org

GOAL 4

AAUW’s strategic philanthropic efforts support AAUW programs that provide women and girls with opportunities for a lifetime of success.

INDICATORS OF SUCCESS

1. AAUW’s cohesive, donor-centric communications strategy grows revenue and demonstrates donor impact and ethical stewardship.

2. AAUW’s fundraising and philanthropy are renowned for their impact on the issues that are critical to AAUW’s mission.

3. AAUW’s increasing philanthropic capacity breaks through barriers for women and girls.

4. AAUW advances knowledge and inspires women to use their own economic power and philanthropy to advance AAUW’s mission.

STRATEGIES

A. AAUW raises and distributes funds for fellowships, grants, advocacy, research, leadership development, and programs to help women break through educational and economic barriers.

B. AAUW’s diversified revenue streams provide increased funding.

C. AAUW’s wide range of communications vehicles ensures that AAUW is the trusted beneficiary of choice for giving.

D. AAUW nurtures and empowers our affiliated entities to achieve mission-based philanthropic goals. AAUW STRATEGIC PLAN 1111 Sixteenth St. NW • Washington, DC 20036 • 202.785.7700 • 800.326.AAUW • connect@aauw.org

GOAL 5

AAUW’s sustainable fiscal strategies and dedicated stewardship meet current and future needs, address challenges, and capitalize on opportunities.

INDICATORS OF SUCCESS

1. AAUW’s financial resources are effectively managed, additional resources are

continuously identified and developed to help further the mission, and return on investment is assessed relative to mission goals.

2. AAUW board service attracts diverse, high-performing, and expert leadership across a broad spectrum.

3. AAUW attracts and retains a high-caliber professional staff and is respected as an employer of choice.

STRATEGIES

A. AAUW identifies and cultivates financial support and uses internal and external resources to recognize and respond to barriers and opportunities.

B. AAUW exercises the highest level of fiduciary care in all operations and governance and implements association and management best practices.

C. AAUW practices transparency and accountability and encourages shared ownership of, and engagement in, our mission and goals.